Craft is a product of sweat and pain, of wind and rain, of falling and rising, and the euphoria experienced when pushing endurance limits. Whether at the Olympics or at home, in the woods or in the streets, Craft always aim for optimal performance.

They sponsor a number of leading professional teams and individuals in many sports including cycling, XC ski, mountain running and kayaking. In cycling we work with BORA- Hansgrohe- the UCI Pro Tour team that includes Peter Sagan UCI Double World Champion, and Team WNT – a women’s Elite UCI team whose roster includes Katie Archibald a gold medal winner at the Rio Olympics in 2015.